01
Act like a boss!
Create a TikTok video showing us what you'd do as the new Cosmo CEO.
Challenge 02 · Get ready!
The Cosmo CEO Challenge
Be the Cosmo CEO! for one day
“Hey Cosmo Girls! I'm taking a day off… and guess who's taking my chair? 👀”— Mr. Henry Tran, CEO of Miss Cosmo
YOU!
Congratulations! You've just been promoted to CEO of Miss Cosmo for ONE DAY!
The brief at a glance
- Starts: November 16, 2026 — after Mr. Henry Tran's official announcement
- Platform: TikTok — tag @misscosmo.unimedia & @hoang.tranvietbao
- Format: Vertical video (Reel 9:16) — recommended, so it also works on Instagram
Important · Advance notice
The challenge officially starts
16
November
2026
--days
--hours
--mins
--secs
This announcement is shared early so you can prepare your sources and materials, plan your idea and set up your shoot.
Don't post yet!
For now, just watch and prepare to film exactly as briefed. Publish your video only after Mr. Henry Tran officially announces the challenge on his platforms on November 16, 2026.
Now, here's your mission:
3 moves · Madam CEO
02
Make your first big decision!
Change a rule, invent something crazy, or surprise us with your brilliant (or hilarious) CEO idea!
03
Post it!
Share your video on TikTok from November 16 and tag Miss Cosmo and the “FORMER” CEO @hoang.tranvietbao.
You have been recognized as the “NEW” CEO — so kindly tag the official Miss Cosmo TikTok account and the “FORMER” CEO:
No TikTok account yet? Please create one before posting — if you already have one, you're all set. TikTok is a key channel for our communications and the fastest, most convenient way to reach Cosmo fans.
When you post, add these hashtags:
#misscosmo
#cosmoCEOchallenge
#BeTheCosmoCEO
#festination